Chroniques Cathodiques

Hi,

A short post to introduce these wonderful videos produced by the young and talented motion designer Antonin Dufraisse. His Dailymotion profile is real e-business card. An amazing portfolio showing off his best work in a collection of short animations movies. "Chroniques cathodiques" counts 5 videos representing the evolution of the french TV media landscape, from the early 50's to the end of the century

Chroniques cathodiques 50-60

envoyé par DI3Z-11. - Films courts et animations.

Chroniques Cathodiques 60-70

envoyé par DI3Z-11. - Découvrez plus de vidéos créatives.

Chroniques cathodiques 70-80

envoyé par DI3Z-11. - Regardez plus de courts métrages.

Chroniques Cathodiques 80-90

envoyé par DI3Z-11. - Futurs lauréats du Sundance.

Chroniques cathodiques 90-99

envoyé par DI3Z-11. - Films courts et animations.

Enjoy.

VL

I am T Pain

Hi,

I have been super active today on the Blog and things are going pretty well. You must know that the Mad Kids are now on Facebook and Twitter. But other things have been moving. I've registered to the Ad Sense program and have to inform you that there will probably be some ads on the blog coming soon. I have also gently started to promote the Blog, sending private invitations to my closes parents in order to suggest them to react to the posts. I also count on them to spread the word around them.

Speaking about promoting through the web...

I have discovered a cool iPod application last week. The I am T Pain auto-tune iPod app. This is what I'm talking about. Launch the video and be patient during the first 40 seconds:

Yes the application is cool and yes T-Pain is a super communicator. A smart partnership and a great e-communication plan to increase his popularity. A video is going around Youtube, where we can see his famous hip hop mates participating in the promotion effort. Watch the video here:

And that's not all. T-Pain also managed to be invited on the Ellen Show for a demonstration. Not a huge fan of this kind of program, but I have to recognize that it is a very good moment of TV and I am sure the operation was a success.

And because this is about auto-tune, I have to share a few links for those interested. The Gregory Brothers band released those 3 interesting videos.

Feel free to leave some comments.

VL

You can now join the Mad Kids group on Facebook

Click on the icon and join the group.

VL

____La_linea___________

Hi everyone,

I just got a bit nostalic this morning and googled a TVprogram I was watching when I was a kid. La Linea is a short TV animation series of 90 episodes. The program has been made in 1969 by the Italian director Osvaldo Cavandoli and diffused for the first time on french chanels in 1977. Each episodes lasts for 5 minutes and is a pure moment of childish entertainment. Need to prescise that the background changes with the character humor.

More recently, a French-canadian director by the name of Patrick Boivin released an interactive animated short film in 2008 - the first of its kind - entirely made from originals, extracted from La Linea's episodes. The concept consists of making up your own story by clicking the buttons of your choices. In function of your  decision, videos will play in succession. Not sure that is absolutely clear... want to try it?! Click Here.

Since, other interactive videos popped up on the web. I remember this anti-criminality campaign  released by the British Metropolitan Police. The site has been making some noise on the Internet last summer. The principe is the same. You decide what happens and how it ends. To understand, listen to the audio trailer or watch the Choose a different ending video. You can check the droptheweapons.org for more informations.

Interesting huh?!


VL

Tribute to Basquiat.

Hi Guys,

Last Reebok's limited edition release gives me the occasion to pay myself a tribute to one of my favorite artists. Reebok just launched a second footwear collection inspired from the work of the pioneer of street art.

 

The Fall/Winter 2009 collection presents a serie of work such as Mitchell Crew, Quality Meats For The Public,or Pegasus adapted on the Reebok’s Classic, Top-Down and Ex-O-Fit Hi models. 

Click on the art piece to view the linked Reebok's Fall/Winter 2009 edition:

  

     

The pair of sneakers are available for about 110-120€ @ Colette. 

Jean Michel Basquiat, born in 1960, has probably been one of the firsts and most popular Afro-american painter. He was pionner of street art as he firsts started to paint and write on fascades buildings and New-York's subway. He used to sign his graffitis with the letters SAMO©. (Same old shit) and started to sell his artwork (hand made postcards and t-shirts) to survive, after having dropped out school. He, more surprisingly, even used his artist name to preach his philosophy of religion and politics and earn some cash before he emmerged from the street.

Click on the video to watch "Painting Live, Downtown (1981)", the first street art performance ever recorded:

He then began painting and drawing on canvas and paper. The success has been incredibly fast and the marginal black artist quickly became a popular figure of the hype art scene of the 80's.  His friendships with Keith Haring and Andy Warhol have been crucial for his career.  His alternative work turned into a highly makatable style, as his popularity increased. Inspired by the afro-culture, he used graffitti technics and symbolic representation to critic the bourgoisie society is then belonged to. 

To satisfy his taste for nightlife activities, expensive clothing, restaurants, travels, and drug addiction, he often had to work extensive hours. He enjoyed the success, the money and the excess, but, under command pressures he started to increase his consumption of weed, cocaine and heroine, and left himself in a desperate state of paranoia. He died of an heroin overdose in 1988. He was 27.

His controversial lifestyle have inspired the movie "Basquiat", released in 1996. For those that are more sensitive to music art, I invite you click and discover the track "Beat Bop"  produced by Basquiat in 1983.

There is so much to say about Basquiat and his art. He is the artist that introduced me to graphic art and his fabulous artwork will always remain as the most interesting and delightful to me.

VL.

Robots & Parkas

Hi,

A short note about this viral marketing case that has been released late 2006. Specialized in the low price retail of parkas worldwide, the japaneese leader Uniqlo Corporation, has launched an innovative and successful campaign. 3 massive simultaneous events : An interactive and well designed website. An experiential street marketing event. And a smart and artistic video post to create the buzz.

Click on the video to watch the popping dance video:

Click on the picture to Mixplay on the Uniqlo's site:

Click HERE to watch the Uniqlo Mixplay Xmas Show

More recently, Uniqlo Co. launched a massive marketing campaign managed by the Surface to Air agency for the occasion of their french store opening in October 2009. The giant invested massively in advertising, thousands of french baguettes with a Uniqlo Co. label have been sold in parisian boulangeries, huge promotions on Cashemire have been offered while running street marketing actions. People have been queuing in front of the doors for official opening. A real success operation.

Disover all the Uniqlo's viral marketing videos HERE.

Props to U-Min, the group of 4 dancers from the Mixplay video. Love Popping dance style.

VL

You can now follow me on Twitter

Click to follow:

VL

ThruYOU by Kutiman

Hi Guys,

As this blog is not only dedicated to media but also to art, I had to mention Ophir Kutiel and his genius talent on one of my posts. Ophir was born in 1982 in Jerusalem, Israel, and is best know as Kutiman, alias inspired by his passion for Fela Kuti.

Originally trained in jazz he was introduced early on to afrobeat and funk by his on-going music parter Sabbo. His discovery of Reggae music occurred in Jamaica, where he had the opportunity to meet and work with the Marley's boys (Stephen & Damien). 

He released his first single "No groove where I come from" in 2006 under the Melting Pot Music label, quickly followed by his first album. He has been awarded the "Artists to Watch" mention by Under The Radar in 2008, thanks to his successful song with Karolina of Habanot Nechama, "Music is Ruling My World". 

Not only he is a musician, but he also composes, produces and animate. His ThruYOU project released in 2009 is the work I get exited about! He had the stunning idea of mixing some Youtube videos samples, both motion and sound, and produced 8 amazing tracks in 2 months. The ThruYOU website, designed by Bacon Oppenheim, created a proper buzz. All the credits are accessible from the site and all the musicians that have already been contacted declared to be super flattered by the initiative... no wonder!

Here are some of my favorite tracks. What are yours?

Watch the full Kutiman's interviewinterview (7 parts) on Radio Wroclove.

Click on the picture to access the ThruYOU site:

VL

Did You Know 4.0

Hi, 

I wanted to share this link - an amazing video

Did You Know 4.0 is a great video about the media landscape and its evolution. The video has been  developed by Xplane - The Visual thinking company - in partnership with The Economist and has been first diffused at The Media Convergence Forum, oct 09. 

A must know video for marketers. 

VL

How to turn a matchbox into a camera.

Hi guys, 

Today's post isn't about high-tech. It is about matchboxes. And how a pinhole can turn it into a camera? Today's post isn't about magic trick neither. It is about optical. It is about Lomography or Sténopé (fr).

I'm sure you know this diagram. Well, this is exactly the optical process Lomography is based on. You can actually take a picture by letting the light get into a dark box, through a very little hole. You'll then need a film and to be good with your hand. But that's it. It takes about 20 minutes and you've got a wonderful hand made camera. 

Want to know how to? Many tutorials are available on the web, and i've been doing the research to get the best selection. You'll find a great one on the matchbox pinhole site and on wiki débrouillard for french speakers. Think it doesn't actually work? Then check that out! The pictures below have been taken with a Lomo camera. You'll find much more on lomographie.com or Flickr 

It so works, that a 2 two guys started a business that gave birth to the lo-fi movement, early 90's. They've given fresh air to the world of photography; The Lomographische AG company. Launch first the video to know about the Lomo camera history. This video and the site Thelomotion were part of the thesis project of a student of the Academy of Art University called Lingdum. If you want to know much more about the Lomo movement, then watch the BBC's documentary below.

To watch the 7 parts of the movie, click Here.

Lomo cameras look like toys, and they're not much heavier. A Lomo not only take amazing shots, it is a pure piece of fashion. The Lomo company is now making great profit with a wide range of cameras and accessories from the most traditional to the deluxe edition.  When the standard price is around 40€ for the basic old fashioned models, the most exclusives models can reach about 800€. If you fancy, you can also get the matchbox style ones. Here are a few models, but you can browse the Lomo Store for more.

Here is an nice advert for the Lomo's paper pinhole camera. And next you'll find the advert for the Holga model.

from Lingdum

It's so much fun! You can also use a fish eye effect or use the same film twice for an overprinted effect. Are you going to get one? I...' d love one.

VL

Gen Y Kid

Hi guys,

Here is the thing, I'm 23 and I am from France. I am a business school student specializing in the management of creative industries. I have passed the Bachelor in Business of the Burgundy Business School in 2007, completed with a training in a London based edition firm. 

I have started my Master's the same year. Integrated in the postgraduate marketing program of The University Adolfo Ibanes, Chile, for a semester, I had the opportunity to travel through South America for a while - best memories ever, best adventure - then, went back to Burgundy to keep following the master courses and then started to prepare my australian gap year. 

After a decent contract in a Marketing Project Coordinator position in Western Australia, I had a great time traveling from Perth to Melbourne and flew back towards Paris after 9 exciting months in Oz. On arrival, I had the wonderful opportunity to work 6 months as the chief editor's assistant for the trend magazine Rosebuzz, dealing mainly with the online projects before starting the final year of my Master's. 

Click to enlarge

So, here I am. 

I am finishing the Master courses in a few weeks and now have a huge program to come! I am starting my thesis, while working on the study cases to send shortly, while looking for a job in London. Yeah!

As I am a pure Gen Y Kid. I have a strong addiction to the web and my centers of interests can appear to some as "Geeky". I do twitt (which is completely absent in the french conception of the information chain). The words digital, networking, buzz, e-models, flickr, augmented reality, etc... mean something to me. 

I have a strong interest for up to date information regarding the creative industries and e-business models.  Thanks to my tutor, Dr. Djamchid Assadi in charge of the Cybermarketing, eCommerce, and Marketing strategy modules of the school,  I am starting to design a proposition for my research proposal and just need to start drafting something!

London calling.

I am moving to London. Not just moving. I am settling in London. I'm positive. Great city to live in. Such a huge cultural offer. Great people and Great work atmosphere. Many opportunities. No paperwork necessary for traveling or getting a job. European passport.

I'll be available from Jan. 2010 for a 6 months + contract in PR or a marketing role in media. I would consider all relevant offers. Preferably in central London.

- I am specialized in the management of the creative industry, studying e-marketing, PR, Marketing of culture and art, strategic management in the creative industries.

- I am experienced in the edition industry. I developed a sound knowledge of the traditional and online media fields and a deep understanding of its issues.

- I am challenging and ongoing. I have the capacity to occupy fast-paced marketing and project management roles,  in different languages and cultures, dealing with some increasing responsibilities.

- I am Y.O.U.N.G  &  R.E.L.I.A.B.L.E

And as if I wasn't busy enough, I'm stating a blog! The Mad Kids Blog

V.L