Hi,
A short note about this viral marketing case that has been released late 2006. Specialized in the low price retail of parkas worldwide, the japaneese leader Uniqlo Corporation, has launched an innovative and successful campaign. 3 massive simultaneous events : An interactive and well designed website. An experiential street marketing event. And a smart and artistic video post to create the buzz.
Click on the video to watch the popping dance video:
Click on the picture to Mixplay on the Uniqlo's site:
More recently, Uniqlo Co. launched a massive marketing campaign managed by the Surface to Air agency for the occasion of their french store opening in October 2009. The giant invested massively in advertising, thousands of french baguettes with a Uniqlo Co. label have been sold in parisian boulangeries, huge promotions on Cashemire have been offered while running street marketing actions. People have been queuing in front of the doors for official opening. A real success operation.
Disover all the Uniqlo's viral marketing videos HERE.
VL
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